What would you study?

Business of Sport

Gain an introduction to the knowledge, skills and teamwork required to operate sporting-oriented businesses, with a focus on AFL/club operations.

Sport and Community Engagement and Development

Study key aspects of community engagement and development in the sports context, including participation, diversity, inclusion and respect.

Exploring and Reporting Sport Business Data

Learn how to interpret, summarise and report data in the sports context. Design and present reports for the club.

Introduction to Sport Marketing

Discuss the key marketing concepts and how they are applied within club and community contexts. Explore marketing theory and discuss the factors that  influence marketing decisions.

Sports Event Management

Analyse the value of event types and role in club and community contexts. Explore event design and management and study the varying roles and relationships of stakeholders in the organisation of events.

Sports Management and Leadership

Study management and leadership principles and related theory in the sports context,  including Aboriginal and Torres Strait leadership. Relate management and leadership principles and theory to authentic business scenarios in the club context and explore the importance of teamwork and collaboration in achieving organisational goals.

Sport Management Practicum

100 hours of practical experience including project work.